Here are the basics for even the most grassroots oriented businesses:
Things to have:
- Good name, easy to spell and remember
- Good logo, easily recognizable, that may elicit questions & maybe a saying/phrase
- Business card, labels, small flyers, or other simple easy object sto create, memorable but not unwieldy
- Other promotional objects: T-shirts or bumper stickers. You don’t have to do quantity!
- Web site, Facebook, Twitter, or other social media presence, like Meetup!
- Reviews and presence online.
- Know how to write a press release for a) Newspapers, television b) Newswire, online
Important Questions to Ask Yourself:
- What is my product/service?
- Who is my audience/client/customer?
- What age are they?
- What media do they use?
- How can I reach them?
Important to Gather On a Regular Basis:
- Emails, phone numbers, contact information
- Think of ways to target new groups outside of your typical market.
- What do your clients want or need?
- Think about occasional freebies.
The most effective marketing methods:
- Email newsletters or blogs
- Local television and radio
- Local events
Things to remember to Do
- Be connected: Twitter, WordPress, Facebook, Vine, Pinterest, Tumblr, Snapchat, Meetup, etc.
- Give good “customer service”.
- Write thank yous.
- Do follow up.
- Give something free once in a while, either a clip from your book, or a reading from it, or a free copy to a librarian or bookstore clear or manager.
- Tag everything related to your product.
Remember that this is a journey: one step at a time, so do what you can today, and let it go! And ENJOY!!!
Tonight, in our CVTech class, we will finish our bios and include them in our query letters. Last week, we read good queries and some bad ones. I’ve posted this info before, but you might like to see it again, so here it is:
Query Letter Tips
- Personalize the address. Make sure everything, especially the agent’s name, is spelled correctly.
- Know something about the agent or editor. Do your homework. Find out what they like, and see if you can gear your query letter in that way.
- Mention if you have queried this person before.
- Read some good and bad samples queries online or in writer’s books and magazines.
- Have a great book or article title.
- Have a great first line for your query.
- Use your voice or the voice of the book’s subject. Be unique.
- Have a good lone liner about the book, and use it.
- Use the title, genre, and word count in first paragraph or one-liner about your piece.
- Summarize your work clearly, hitting on main themes, especially those you know to be of interest to the agent or editor.
- Do not give too much plot, too many character names, too many details. This is not Game of Thrones or even Dickens, even if, in the end, the book is!
- If you do mention characters, mention the really intriguing or unique ones.
- Mention comparable books.
- Mention how yours is different.
- Don’t tell them how wonderful your book is. If it’s wonderful, they will call you! This is not the time or place for hubris!
- Give your short bio.
- Include publicity concepts with which you have had personal experience. No, “I’m going to do this.” Instead, “I am a regular speaker at this event, place, club. I have been a featured radio guest in the NYC area.”
- After reading your own query, ask yourself, pretending you are the agent/editor, “Do I want to know more?” (Or, am I a bore? You need a re-write, if it’s the latter!)
- Proofread, and make it perfect! Errors and misspellings will put you in the “Forget it!” pile. Do your due diligence as a writer!
- Remember, shorter is better. As I said, this is not the place for War and Peace.
Hope you enjoy!