Here are the basics for even the most grassroots oriented businesses:
Things to have:
- Good name, easy to spell and remember
- Good logo, easily recognizable, that may elicit questions & maybe a saying/phrase
- Business card, labels, small flyers, or other simple easy object sto create, memorable but not unwieldy
- Other promotional objects: T-shirts or bumper stickers. You don’t have to do quantity!
- Web site, Facebook, Twitter, or other social media presence, like Meetup!
- Reviews and presence online.
- Know how to write a press release for a) Newspapers, television b) Newswire, online
Important Questions to Ask Yourself:
- What is my product/service?
- Who is my audience/client/customer?
- What age are they?
- What media do they use?
- How can I reach them?
Important to Gather On a Regular Basis:
- Emails, phone numbers, contact information
- Think of ways to target new groups outside of your typical market.
- What do your clients want or need?
- Think about occasional freebies.
The most effective marketing methods:
- Email newsletters or blogs
- Local television and radio
- Local events
Things to remember to Do
- Be connected: Twitter, WordPress, Facebook, Vine, Pinterest, Tumblr, Snapchat, Meetup, etc.
- Give good “customer service”.
- Write thank yous.
- Do follow up.
- Give something free once in a while, either a clip from your book, or a reading from it, or a free copy to a librarian or bookstore clear or manager.
- Tag everything related to your product.
Remember that this is a journey: one step at a time, so do what you can today, and let it go! And ENJOY!!!